Mass Email is Not Spam

I've begun a mass-email campaign using a client's opt-in list and they've gotten terrific results. We're getting increased click-throughs, we're getting more traffic, and most important, we're getting conversions.
 
I have to admit: I was turned off by the prospect of mass email for many years. But the CAN SPAM laws of 2003 did a lot to stop the worst practices. For the right clients, particularly those who can provide a vetted opt-in list of contacts, you can do a lot of good in maintaining communications with your audience.
 
If you're a conversions-oriented business -- that is, your business lives and dies by the forms that prospects and clients fill out, asking for service or information -- let's talk about setting up a mass-email campaign for you. We have excellent tools to help get your word out while making it clear to the spam-blocking software out there that your message needs to get through.