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What's your story? Z-Com Creative is a full-service internet marketing company dedicated to finding and refining your story, finding your audience, and telling your audience your story online.

Z-Com: Creative Words and Images provides website design, development, marketing strategy and a full range of creative services

Here's the elevator pitch: Z-Com is a full-service marketing company with a strong emphasis in online strategy: websites, social media, mass email campaigns, and so on. Our philosophy is centered on storytelling: By telling our client's story in the best way possible, we help forge an emotional bond with clients and prospects. In the end, we want to care about the people we do business with -- and business is still very much about people.

You're probably wondering why an online marketing company doesn't have a more lavish website. The fact of the matter is, we're just very busy. Virtually all our work is word-of-mouth. We follow the same advice we sometimes give our clients: A big, complicated Internet presence might not be what your business needs. That said, yes, we're hoping to have more and better content up soon.

We're experimenting with some looks

Finally got sick to death of looking at our unstyled site, so we're experimenting with three nice themes to spruce things up a bit around here.

Want to take a gander at each one? Look for the sidebar called "Theme", over on the right side. There's a little dropdown with three choices inside. Pick one and hit "switch," and see how it looks.

Have an opinion or a better idea? Contact us!

Dessaules Law Group is redeployed!

Czech it out at www.dessaules.com. Artwork by Cindy Salstone -- first of many projects with her and other artists. Z-Com is committing to upgrading our art direction throughout 2010!

Be Outdoors Arizona: First of several very exciting nonprofit sites from Z-Com Creative

Be Outdoors Arizona (www.beoutdoorsarizona.org) is an AZ-based nonprofit organization dedicated to getting kids outside, and educating those who care for and about kids to understand the benefits of getting outside. As an avid lifelong outdoors enthusiast myself, I was extremely excited to get involved with this group.

BOA has been struggling for a couple years to get itself on firm footing. The biggest struggle has been to get a website up. Lack of funds meant no site, but no site meant it was nearly impossible to raise money. Chicken, egg, I'm sure we've all seen this story before.

What I proposed very early on was a staged rollout. Stage one, online as of mid-October, is largely informational. I also set up some Paypal links so they could start taking money online. We had to do this in a very affordable way, squeezing as much functionality and good plumbing out of a non-existent budget as possible. The result is a nice template site filled with great images, good words, and a very strong first start for their group.

More mass email thoughts

This is an edited version of an email I sent to a client today who asked about subject line guidelines for mass email:

Mass Email is Not Spam

I've begun a mass-email campaign using a client's opt-in list and they've gotten terrific results. We're getting increased click-throughs, we're getting more traffic, and most important, we're getting conversions.
 

Special Offer: 20% off Drupal website upgrade/conversion from Z-Com

We emailed this special offer to our current client base but are offering it to anyone with an existing website. Read on...

 

Time for some better art direction

Okay, now that we're up and running and fully Drupal-ized around here, it's high time Z-Com Creative's own site got some better art direction. It's next on the list...right after my half-dozen sites get built and I have time to breathe. It might be a while. Judge my work by the work, not by my homepage.

Latest launch: Swing Real Estate

Finally, after beginning work a year ago on content development, we're launching the sexy new Swing Real Estate website today! This one's new for me not only because we implemented Drupal in lots of interesting new ways, but because we integrated a very attractive MLS search thing into the site. Highest praises for Diversified Solutions, whose Google Maps-based IDX frame made this site possible.

New Site (re)Launched: University Vet!

This is the third version of www.universityvet.com I've lauched. They're the biggest vet in the east valley and an excellent client. This is my second major commercial Drupal launch, and I've done a lot more fancy stuff at universityvet.com than the first time. Good site, gets the job done. I'm looking forward to seeing how their viewership reacts to all the cool new stuff we've got going on.

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